Development Milestones
2001
December ｜ BGY Fruits was incorporated in Shenzhen
2002
July 18 ｜ The first store of BGY Fruits, "Shenzhen Fuhua Store", was officially opened
2003
January 8 ｜ BGY Fruits initiated chain-store operation mode
2004
BGY Fruits adopted the ERP (enterprise resource planning) system
2007
November ｜ BGY Fruits established a holding company - Jiangxi Wangpin Co., Ltd.
2008
May ｜ Network marketing platform construction began
December ｜ "Online BGY Fruits" was launched
2009
March ｜ BGY Fruits formally put forward the service policy of “fruit can be returned without receipt, physical object or reason”
2012
BGY Fruits celebrated its 10th anniversary with 300 stores nationwide
2013
After years of optimization, BGY Fruits' fifth generation pastoral style stores were launched
2014
Baiguo Interactive Technology Co., Ltd. was established to improve the layout of information construction
2015
BGY Fruits established China's first fruit grading standard system
May ｜ The number of store exceeded 1,000
September ｜ BGY Fruits completed round A financing of about CNY 400 million
2016
December ｜ BGY Fruits strategically merges with O2O fresh food platform - 1mxian.com and started a new e-commerce mode of fresh food
2017
March ｜ Online procurement trading platform launched
November ｜ BGY Fruits reached strategic cooperation with "Guoduomei", the largest fruit chain supermarket in Beijing, to realize dual-brand operation
2018
January ｜ BGY Fruits completed round B financing of about CNY 1.5 billion
May ｜ The number of store exceeded 3,000
August ｜ BGY Fruits reached a comprehensive strategic cooperation with China Poverty-alleviation Promotion of Volunteer Service and officially launched the strategy of "BGY Fruits in 100 Counties"
December ｜ BGY Fruits and Jinan Fruit Research Institute reached strategic cooperation to promote the upgrading of fruit industry
2019
April ｜ BGY Fruits announced the category-based partner plan and officially released its fresh food strategy
May ｜ On the occasion of the 10th anniversary of its product returning policy, BGY Fruits held a press conference themed "Data of Ten Years, Trusted Chinese" in Beijing
2020
Baiguo Seed Industry was founded, dedicated to offering a broader selection of new and novel fruits and services to customers.
2021
Jinnong Company was established, exploiting existing supply chain resources to distribute fruits across all channels and further gratify customers with heterogeneous premium fruits.
Awarded the title of "National Key Leading Enterprise in Agricultural Industrialization" jointly by the Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, the Ministry of Commerce, the People's Bank of China, the State Taxation Administration, the China Securities Regulatory Commission, and the All China Federation of Supply and Marketing Cooperatives.
2022
Certified by the globally recognized SGS food safety system ISO 22000:2018,
leveled up in high-quality fruit food safety.
2023
With takeover of Banguo and 2B business layout, embarked on a new journey of reshaping the fruit industry with industry partners.
Listed on the HKEX main board, BGY FRUITS became the first listed fruit retailer and later in the year, opened the 6,000th store, retaining a pioneer in fruit retailing.
2024
With insight into change to the pattern of competition and demand, upgraded brand strategy and launched the Golden Decade Strategy.
Launched an annual cooperation with the famous film and television star Yang Mi.
2025
Upgraded the "fruit can be returned without a receipt, without the product, and without any reason" service to "Buy with Confidence · Return at Will", covering the entire consumption process.
BLOF technology (Soil Improvement Technology Combining Solar Thermal Energy and Composting Treatment) was selected into the 2025 Recommended Technology Catalogue of the Ministry of Agriculture and Rural Affairs.
BGY joined the "Green Shield Project" for edible agricultural products in Shenzhen, integrating food safety into the municipal-level governance system.
