Development Milestones
2001
December ｜ Pagoda was incorporated in Shenzhen
2002
July 18 ｜ The first store of Pagoda, "Shenzhen Fuhua Store", was officially opened
2003
January 8 ｜ Pagoda initiated chain-store operation mode
2004
Pagoda adopted the ERP (enterprise resource planning) system
2007
November ｜ Pagoda established a holding company - Jiangxi Wangpin Co., Ltd.
2008
May ｜ Network marketing platform construction began
December ｜ Online Pagoda" was launched
2009
March ｜ Pagoda formally put forward the service policy of “fruit can be returned without receipt, physical object or reason”
2012
Pagoda celebrated its 10th anniversary with 300 stores nationwide
2013
After years of optimization, Pagoda's fifth generation pastoral style stores were launched
2014
Baiguo Interactive Technology Co., Ltd. was established to improve the layout of information construction
2015
Pagoda established China's first fruit grading standard system
May ｜ The number of store exceeded 1,000
September ｜ Pagoda completed round A financing of about CNY 400 million
2016
December ｜ Pagoda strategically merges with O2O fresh food platform - 1mxian.com and started a new e-commerce mode of fresh food
2017
March ｜ Online procurement trading platform launched
November ｜ Pagoda reached strategic cooperation with "Guoduomei", the largest fruit chain supermarket in Beijing, to realize dual-brand operation
2018
January ｜ Pagoda completed round B financing of about CNY 1.5 billion
May ｜ The number of store exceeded 3,000
August ｜ Pagoda reached a comprehensive strategic cooperation with China Poverty-alleviation Promotion of Volunteer Service and officially launched the strategy of "Pagoda in 100 Counties"
December ｜ Pagoda and Jinan Fruit Research Institute reached strategic cooperation to promote the upgrading of fruit industry
2019
April ｜ Pagoda announced the category-based partner plan and officially released its fresh food strategy
May ｜ On the occasion of the 10th anniversary of its product returning policy, Pagoda held a press conference themed "Data of Ten Years, Trusted Chinese" in Beijing
2020
Baiguo Seed Industry was founded, dedicated to offering a broader selection of new and novel fruits and services to customers.
2021
Jinnong Company was established, exploiting existing supply chain resources to distribute fruits across all channels and further gratify customers with heterogeneous premium fruits.
Awarded the title of "National Key Leading Enterprise in Agricultural Industrialization" jointly by the Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, the Ministry of Commerce, the People's Bank of China, the State Taxation Administration, the China Securities Regulatory Commission, and the All China Federation of Supply and Marketing Cooperatives.
2022
Certified by the globally recognized SGS food safety system ISO 22000:2018,
leveled up in high-quality fruit food safety.
2023
With takeover of Banguo and 2B business layout, embarked on a new journey of reshaping the fruit industry with industry partners.
Listed on the HKEX main board, BGY FRUITS became the first listed fruit retailer and later in the year, opened the 6,000th store, retaining a pioneer in fruit retailing.
2024
With insight into change to the pattern of competition and demand, upgraded brand strategy and launched the Golden Decade Strategy.
Launched an annual cooperation with the famous film and television star Yang Mi.
2025
Upgraded the "fruit can be returned without a receipt, without the product, and without any reason" service to "Buy with Confidence · Return at Will", covering the entire consumption process.
BLOF technology (Soil Improvement Technology Combining Solar Thermal Energy and Composting Treatment) was selected into the 2025 Recommended Technology Catalogue of the Ministry of Agriculture and Rural Affairs.
BGY joined the "Green Shield Project" for edible agricultural products in Shenzhen, integrating food safety into the municipal-level governance system.
