Development Milestones
2001
BGY was founded in Shenzhen, pioneering the fruit chain retail model in the world.
2002
July 18 ｜ The first store of BGY Fruits, "Shenzhen Fuhua Store", was officially opened
2003
January 8 ｜ BGY Fruits initiated chain-store operation mode
2004
BGY Fruits adopted the ERP (enterprise resource planning) system
2007
BGY introduced the "Good Taste” strategy and opened its 100th store. It received the “Most Market Value Award in China’s Fruit Industry” at the International Fruit and Vegetables Exhibition.
2008
BGY launched "Online BGY Fruits”, extending its presence across the entire fruit value chain. It was named one of the “Top 10 Fruit Enterprises in China” at the 5th International Fruit and Vegetables Exhibition.
December ｜ "Online BGY Fruits" was launched
2009
BGY launched the "Three-No Return” service and was recognized as “China’s Leading Fruit Enterprise”.
2012
BGY Fruits celebrated its 10th anniversary with 300 stores nationwide
2013
BGY established the “Saccharinity, Crispness, Tenderness, Freshness, Aroma and Safety” quality grading system.
2014
Baiguo Interactive Technology Co., Ltd. was established to improve the layout of information construction
2015
BGY opened its 1,000th store and received the "Asia Produce Retailer of the Year” and “China’s Outstanding Franchise Brand” awards, becoming the first company in the fruit industry to win the latter.
May ｜ The number of store exceeded 1,000
September ｜ BGY Fruits completed round A financing of about CNY 400 million
2016
BGY completed the strategic merger with 1mxian.com, integrating online and offline operations. It was recognized as a "China Well-known Trademark” by the former Trademark Office of the State Administration for Industry and Commerce.
2017
March ｜ Online procurement trading platform launched
November ｜ BGY Fruits reached strategic cooperation with "Guoduomei", the largest fruit chain supermarket in Beijing, to realize dual-brand operation
2018
BGY introduced the Bio Logical Farming (BLOF) technology and launched the “BGY Fruits in 100 Counties” initiative.
2019
April ｜ BGY Fruits announced the category-based partner plan and officially released its fresh food strategy
May ｜ On the occasion of the 10th anniversary of its product returning policy, BGY Fruits held a press conference themed "Data of Ten Years, Trusted Chinese" in Beijing
2020
BGY founded Pagoda Seeds, expanding upstream into seed breeding and variety development.
2021
BGY founded Jinnong to expand its B2B business. BGY was jointly recognized by seven central government ministries and commissions as a "National Key Leading Enterprise in Agricultural Industrialization”.
2022
BGY achieved SGS certification to ISO 22000:2018 for its food safety management system and was included in the Hurun Global Unicorn Index 2022 Half-Year Report.
2023
BGY was listed on the Main Board of HKEX (2411.HK), becoming China’s first publicly listed fruit retailer. It acquired a controlling stake in Banguo to further strengthen its B2B business.
2024
BGY launched the "Golden Decade” strategy. Haoguozi Testing obtained CMA accreditation.
2025
BLOF technology (Soil Improvement Technology Combining Solar Thermal Energy and Composting Treatment) was recognized by the Ministry of Agriculture and Rural Affairs as a national key agricultural technology. BGY joined Shenzhen’s "Green Shield Project” for edible agricultural products and upgraded its "Three-No Return” service to the "Buy with Confidence · Return at Will” initiative, providing comprehensive services throughout the customer journey.
